WHY IT DIDN'T HOLD
You've done programs. Some even worked, for a while. You lost it, you gained it back. You started, you stopped. Again.
The problem was never your discipline. The problem was that nobody taught you your own body.
You got a file. A list of exercises and numbers to track, with no reason behind them. Nothing for the week that fell apart, the trip, the illness, the month work took over. So when life happened, the plan broke.
FOUNDER
Certified sports nutrition consultant, Wingate Academic College · Former competitive CrossFit athlete · Gym instructor specialising in building training programs
ADHD. Three years sober. A career in tech before any of this.
I know what it's like to be disconnected from your own body, and I know what it takes to build a system that holds when the motivation isn't there — because without one, I don't function.
So I don't coach from templates. I build around your actual schedule, the habits you already have, and a place you feel comfortable training. My goal isn't for you to depend on me. It's for you to know what you're doing without me.
ALON SHALEV · FOUNDER
COACHING
Not a template. Built around the equipment you have, the days you can actually train, and a place you feel comfortable. Time comes first: a fifty-minute session you do beats a ninety-minute one you skip.
A clear menu, not a list of rules. Built around how you actually live, including eating out and busy days, but the goal is real habit change, not just surviving the plan.
Every two weeks we sit down over video, go through your numbers, and decide what changes. Not a one-way voice note — an actual conversation.
A question about an exercise, a dish at a restaurant, a day that went sideways. You write, I answer. It doesn't wait for the next call.
Fully online from anywhere, or hybrid in Tel Aviv where we train together in person. Either way, somewhere you feel comfortable, without an audience. Minimum 16 weeks — that's how long it takes for anything to hold.
Sports nutrition consultant, Wingate Academic College · Former competitive CrossFit · Training program specialist
TESTIMONIALS
“The most important thing I learned is how to take ownership and responsibility for my own health and fitness. The plan only works when you're willing to put in the work, and Alon is always there to hold you accountable during check-ins and be your support system.”
PREDRAG S. · SERBIA · 4 MONTHS
“From building a menu to the workout plan to just the everyday grind of changing your life, Alon is there every step of the process, with an open heart and ear. He has made me see that I can achieve more than I can imagine with the proper guidance.”
DANIEL R. · TEL AVIV · 3 MONTHS
“In a world with endless fitness influencers, AI, and so many contradicting messages, it was genuinely hard for me to work out what was actually true. Alon, with coaching that felt personal and easy, managed to bring order to it and get me to real results in a very short time.”
ARIEL H. · TEL AVIV · 7 MONTHS · TRANSLATED FROM HEBREW
“With Alon I got both real human coaching, available and patient, and a digital setup that tracks the whole process. His push and his guidance got me to results I didn't think I'd reach that fast, and in a healthy, sensible way.”
KFIR M. · TEL AVIV · 6 MONTHS · TRANSLATED FROM HEBREW
“Thanks to Alon I built muscle and also a routine I actually enjoy. I have heard so many times lately, ‘wow, where do you train?’ and the point is not where, it is who with. Alon's energy and his sensitivity are what made my change possible.”
ROI A. · TEL AVIV · 6 MONTHS · TRANSLATED FROM HEBREW
“Alon really took the time to understand my goals and my daily life constraints to help me build the program that works best for me. Every piece of the program is educational too — he got my squats into a form that enabled progress, and trained my mind to unconsciously relate my diet to my body goals. He goes beyond coaching and builds a human connection with you, and his energy and mindset help bring me the motivation I need.”
JUSTIN K. · NEW YORK · 9 MONTHS
HOW IT STARTS
A short form. I read every application myself.
Thirty minutes on where you want to get to and whether I'm right for it. If I'm not, I'll say so — you still leave with a direction.
A questionnaire and some numbers. I build your program around them.
Within five to seven days you're training.
FIT
FAQ
Because it gets built after I know what your gym has, how many days you're genuinely free, what you eat today, and what you've already tried that broke. Two clients with the same goal get two different programs.
Fifty to sixty minutes a session, three to five times a week depending on what we agree. Nutrition takes no extra time — it's built on the meals you already have.
Neither is a blocker. I build around the equipment that exists. No experience is an advantage — there are no habits to undo.
Illness, travel, work — that's when coaching is worth the most. You message me and we adjust the week. We don't delete it and we don't start over.
Strength and energy usually shift in three to four weeks. Something you see in the mirror, six to ten. Something that holds — that's what the 16 weeks are for.
Because that's how long it takes for a habit to stop being a fight. Anything shorter gives you a result that disappears the moment we're done, and that's not what I sell.
We train somewhere you feel comfortable, without an audience. That's part of what we map on the call, not an afterthought.
It depends on the track — online or hybrid — and the length of commitment. I go through it on the strategy call once I understand what you need, because pricing before knowing what we're building makes no sense.
APPLICATION
A short form. I read every application myself, and if it isn't a fit I'll tell you straight.
I read every application myself.
I'm building something for people who want to train my way without full personal coaching. Not ready yet — leave your email and you'll be first to know.
